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Smith Athletics Launches New Website URL and Social Media Handle

June 30, 2025

NORTHAMPTON - Smith College Athletics is excited to announce an update to its digital presence. Starting on July 1, 2025, the official athletics website has transitioned to a new domain: GOSMITHBEARS.COM.

In addition, our official Instagram handle has changed to @GOSMITHBEARS, aligning out branding cross all platforms and making it easier than ever for fans, families, and alums to connect with us. 

After nearly 40 years as the Pioneers, the college is embracing a bold—and fuzzy—new moniker: the Smith Bears. The new moniker reflects the strength and spirit of the Smith community, honors an enduring commitment to inclusivity, and pays tribute to a trailblazing athletics icon who transformed physical education for women at Smith and beyond.

"I'm thrilled we'll be the Smith Bears!" said President Sarah Willie-LeBreton. "When I arrived, our students were already asking if we might update our moniker. And I was truly heartened that once the request for input went out, more than a thousand students, alums, faculty, and staff contributed suggestions. Personally, I found the anticipation of when and where the committee would land unbearable. Bears had lots of support, are native to New England, and are strong and determined. Best of all, everyone who cheers for Smith—Smithies and beyond—can be a Smith Bear!"

Smith Athletics Director Kristin Hughes said honoring Berenson's impact through the new moniker felt only natural. "Senda was one of the original 'pioneers' at Smith," Hughes said. "She was ahead of her time in so many ways, especially in understanding the value of physical movement."

About Smith Athletics: Smith College is a NCAA Division III member of the New England Women's and Men's Athletic Conference that sponsors 11 intercollegiate sports. For more information log onto SmithPioneers.com and follow us on Facebook and Instagram,
 
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