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Smith Unveils New Athletics Logo

January 05, 2026

NORTHAMPTON - Smith is proud to introduce two new logos, marking an exciting new chapter for the athletics department while honoring the tradition and legacy that define Smith Athletics.

Known informally as Senda the Bear, the new moniker celebrates the legacy of Senda Berenson (get it: BEAR-enson), who at the age of 24 arrived at Smith to fill a vacant gymnastics instructor position and then became director of physical training, a position she held for 19 years, from 1892 to 1911.

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Smith Bear Logo
                   

                   EYES TO LOOK UP AT 18.92
                   NODDING BACK TO 1892

                   STOIC, DETERMINED EXPRESSION
        
                   BEAR FACING LEFT TO SYMBOLIZE MOVING FORWARD, FOCUSING ON THE FUTURE
                  







 

Secondary Logo

Paw



Smith Script














 

Bears Logo
 
About Smith Athletics: Smith College is a NCAA Division III member of the New England Women's and Men's Athletic Conference that sponsors 11 intercollegiate sports. For more information log onto GoSmithBears.com and follow us on Facebook and Instagram
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