Ciara Keizer-Lawrence

Smith College Athletics

Home of the Smith College Bears

Title

Director of Sports Information/Scheduling Coordinator
Email

cmlawrence@smith.edu
Phone

413-585-2703

Ciara Keizer-Lawrence enters her 11th year as the Director of Sports Information/Scheduling Coordinator at Smith College during the 2025-26 academic year.

Contact: Basketball, Field Hockey, Lacrosse, Rowing, Soccer, Swim & Dive

Department Responsibilities:

Primary media contact for the 11 varsity sports at Smith
Produce and coordinate all content for the athletics website, including game recaps, regular season/postseason/game previews, various other press releases, feature stories, and student-athlete bios
Generate and manage all social media accounts
Conduct and produce interviews and other video content

Athletics Resume:

Smith College - Director of Sports Information (2015-Present)
Keene State College - Assistant Sports Information Director (2014-2015)
Tufts University - Sports Information Assistant (2012-2014)

Professional Engagement:

New England Women's and Men's Athletic Conference (NEWMAC)
- Athletic Administrators Group (2017-2024)
New England Women's Basketball Association (NEWBA)
- Communications Director (2022 - present)
College Sports Information Directors of America (CoSIDA)
- Member (2015-Present)
- Attended National Convention (2016-2019)

Education:

Long Beach State University - Master of Science, Sports Management (2012)
Becker College - Bachelor of Science, Business Administration (2009)