NORTHAMPTON, Mass. - Smith College fall student-athletes had the opportunity to attend a presentation by Jennier Beindorf '91 on "The Power of Mindset in Sports, Career and Life" Monday evening. Beindorf returned to campus to spend a few days with the tennis team and offered to talk on Mindset, Accountability and Mental toughness with all preseason athletes on campus.

With her diverse background as a business consultant, fitness coach working with athletes and every day people on strength and conditioning, weight loss and improving functional movement, a certified mindset and accountability coach via the Mindset Performance Institute, and finally as a nationally-ranked tennis player who still competes in Category I and II National USTA tournaments, she is able to tailor her talks to her audience and deliver an informative, interactive and action-driven presentation to help people take things to the next level and achieve greater success.

Her talk covered three key areas: Mindset Management, Goal Setting, and Time Management - using video clips, real stories and strategies that anyone can apply to their lives – as athletes, students, coaches, business professionals, parents, gym members, etc.

Beindorf discussed the role of mindset in all aspects of our lives (with an emphasis on athletic competition), the power of our unconscious mind, and how we can cultivate a positive mindset that helps us achieve our goals and visions. Using examples from Olympic athletes, collegiate athletes, sports psychologists, successful entrepreneurs and everyday people – she shed light on the following:

• The importance of Awareness to cultivate mindset first before diving into goal setting and other tactical strategies
• Mental Toughness and preparation before, during and post competition
• Time Management and Goal Setting Strategies
• Defining and Celebrating "Success"

Jennifer earned a Bachelor of Arts in Government from Smith College, and a Masters of Business Administration from the Darden School of Business at the University of Virginia. She has over twenty years of domestic and international marketing and brand management expertise, working with a wide range of clients – from Ford Motor Company and Kia Motors America to Johnson Controls and Cigna Healthcare. In 2009, Jennifer leveraged her expertise to launch her own "virtual" business strategy and marketing services agency, Virtual Minds Agency.

In addition to her business interests, Jennifer has always had a passion for athletics and fitness, competing in tennis and soccer in the juniors, nationally on the Smith College tennis team and continues to compete in tennis tournaments, earning a top 20 National Ranking with her doubles partner, Kristen Flagler. This passion led her to become a Certified Personal Trainer and Corrective Exercise Specialist through the National Academy of Sports Medicine. In 2010, she joined BRIK Fitness as a Fitness Coach, helping clients – from athletes to everyday people – reach their ultimate potential.

Building off of her fitness training and interest in the power of mindset and sports psychology, Jennifer became a certified mindset and accountability coach via the Mindset Performance Institute. Just like in the fitness world, Jennifer is devoted to helping people do things better and achieve their own version of greatness. In addition to her business consulting work, Jennifer offers mindset, accountability, and mental toughness coaching for business executives, college athletes, and individuals.